Automating Post-Purchase Applications with AI Recommendations
DIGITAL MARKETING
At a glance
Industry
Retail
Challenge
Addressing revenue recovery by identifying false fraud flags and enhancing efficiency in processing flagged orders swiftly.
Success History
By automating post-purchase upselling and cross-selling with AI-driven recommendations, our client boosted annual revenue by 7%, increased upsell conversions by 12%, and cross-sell conversions by 14%. The solution saved 400+ manual hours, enhanced personalization, and improved customer satisfaction, driving a 10% rise in repeat purchases.
Problem Statement:
In the retail e-commerce industry, upselling and cross-selling are essential strategies for increasing sales and maximizing customer lifetime value. Previously, these processes were handled manually through post-purchase applications, which were time-consuming and inefficient. Our client entrusted us with optimizing their post-purchase process, and our primary goal was to enhance sales while minimizing manual intervention.
The Challenges
1.
Time-Intensive Manual Processes
The manual handling of upsell and cross-sell recommendations required significant effort and resources, limiting scalability.
2.
Limited Personalization
3.
Inconsistent Results
Our Solution
To address these challenges, the Spera Marketing Team automated the post-purchase upsell and cross-sell process by integrating an advanced post-purchase application with AI-driven recommendation features. AI algorithms analyzed customer behavior, purchase history, and product preferences to generate tailored recommendations in real-time.
The automation allowed for the seamless implementation of dynamic product suggestions immediately after purchase. It enhanced customer experience and reduced the need for manual oversight. The data generated by AI recommendations was used to fine-tune product pairings, ensuring maximum relevance and effectiveness. This approach made the process more scalable and reliable while improving the team's overall efficiency.
Business Outcomes
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Upsell Conversion
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Cross-sell conversions
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Hours Saved
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Contribution over Revenue